News & Media - Factsheet

A fact sheet

Reliance Broadcast Network Ltd. is a media entertainment conglomerate with play across radio, television, intellectual properties, and television production. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. Its business verticals are as follows:

92.7 BIG FM

BIG FM is one of India’s largest radio networks that broadcasts primarily at 92.7 MHz. It is part of Reliance Broadcast Ltd. with 58 stations reaching about 1.9K towns and covering 1.2 lakh villages in the country. It is accessible to over 34 crore Indians across the country. With its distinctive and thought-provoking content, BIG FM is known for its timeless music and is a pioneer in storytelling with key properties such as Suhaana Safar with Annu Kapoor and Yaadon Ka Idiot Box with NeeleshMisra. Its tag line of 'Dhun Badal KeToh Dekho' inspires the masses to take a second look at current situations and conversations by imbibing different perspectives in mind.




Business Overview


92.7 BIG FM

BIG FM, one of India's largest radio networks with 58 stations, reaches 1.9K towns and 1.2 Lacs villages and over 34 Crore Indians across the country. BIG FM has evolved with the changing times. With the new positioning, BIG FM plays a meaningful, relevant and compelling role in the lives of consumers. It is not just about entertainment but a brand that has a purpose. With its extensive reach, localised content and credible RJs the brand plays the role of a ‘thought inspirer’ and an agent of positive change in society. The tag line - ‘Dhun Badal KeToh Dekho’ reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts’.

Realigning the programming to reflect the new positioning, BIG FM has refreshed the music promise playing your favourite music tested with the audience besides bringing on board some big names from the Radio and entertainment spaces across all key markets. The network's occasion-based programming, CSR Activities and client integrated campaigns strongly reflects its Dhun Badal KeToh Dekho ethos. The original content-based shows and engaging brand-led campaigns have consistently won accolades at prestigious industry awards like the EMVIES, ABBYs, Asian Customer Engagement Awards, Indian Radio Forum & New York Festival.


RBN's NETWORK STRENGTH:

    North – 23 cities

  • Chandigarh, Hissar, Shimla, Ajmer, Kota, Jodhpur, Bikaner, Udaipur, Srinagar, Jammu, Patiala, Jalandhar, Jhansi, Bareilly, Aligarh, Amritsar, Agra, Allahabad, Kanpur, New Delhi,Lucknow, Varanasi, Gorakhpur

    • East – 13 cities

  • Guwahati, Rourkela, Bhubhaneshwar, Ranchi, Jamshedpur, Asansol, Kolkata,Shillong, Aizawl, Agartala, Itanagar, Patna, Jamshedpur

    West – 14 cities

  • Panaji, Sholapur, Gwalior, Bhopal, Indore, Rajkot, Vadodara, Surat, Mumbai,Pune, Nagpur, Ahmednagar, Aurangabad, Kolhapur

    • South – 8 cities

  • Pondicherry, Tirupathi, Thiruvananthapuram, Chennai, Bangalore, Hyderabad, Mangalore, Mysore