Our Businesses - BIG STREET
BIG Street, in the business of acquiring and marketing of out-of-home assets, has, within a short span of time acquired media rights for key projects spreading its inventory hold across the country. With a presence in 75 cities, 5000+ Media vehicles, 25 Million – Pan-India reach, BIG Street is the largest OOH player in the country.
With a clear business strategy to own marketing rights for premium inventory without minimum guarantee and long term tenders for key properties, the Company has spread its projects strategically across key markets. It owns almost 45% of the inventory in the media dark market of Delhi and key inventory across the markets of Mumbai, Bangalore, Hyderabad, Chandigarh and others. Leveraging group synergies, BIG Street also markets media assets of the Reliance Group companies like Delhi Airport Metro Express ltd and BIG Cinemas.
BIG Street's key strength is the Company's focus on delivering insight, innovation and impact to advertisers. A BIG Street's outdoor campaign is recommended post a detailed understanding of the advertiser's communication objective with reference to the consumer category, and environment.
So go ahead! Give your brand the OOH + advantage "Own the streets with BIG Street"
BIG Street – Media Formats
BIG Street has, in a short span of time, build up a strong media portfolio spanning multiple categories across the nation, emerging as India's premier Out-of-home entity
Transit Media – One of the fastest growing OOH medium in India. BIG Street has Transit Inventory in the form of display options on Delhi metro & Airport Metro, Chandigarh & Haryana transport Buses
Street Furniture – BIG Street's smart looking street furniture in the form of Public utilities, recycle bins, vending kiosks, Bus Q Shelter display etc are redefining urban aesthetics in Delhi and Bangalore.
Digital – The future of OOH is here. BIG Street's digital inventory consists of Asia's largest chain of Digital Pods across the Delhi Metro, Airport Metro & Malls in NCR.
Large Format –The Large format inventory of BIG Street consists of Civil Structures of Delhi Metro & Airport Metro.
Cinema – The Cinema inventory of BIG Street includes various off-screen display options in the largest cinema chain in India – BIG Cinema
BIG Street - Highlights
Delhi DK Station: Airport Express Civil Structures
Delhi Shivaji Stadium Station: Airport Express Civil Structures
Delhi: Digital Info Pods-Malls
Delhi Airport Metro: Inside train branding
Delhi Airport Metro: Platform Screen Doors
Delhi Metro: Entry Branding
Delhi Airport Metro: Train Wrap
BIG Cinemas: Lobby Branding