Our Businesses - 92.7 BIG FM

Visit the 92.7 BIG FM website at www.big927fm.com



Through its tagline of 'Suno Sunao, Life Banao!’, BIG FM's endeavour is to use the power of radio to not only entertain listeners but also positively influence their lives. Within a short span of time, through distinctive content and innovative promotion, 92.7 BIG FM has established leadership in the FM space and firmly laid a foundation for an exciting future.

With 7 of its stations going retro inclusive of Mumbai, Delhi and Kolkata, 92.7 BIG FM took the untrodden path and experienced remarkable success with its ‘Hit Thhe, Hit Rahenge’ positioning and is amongst the top radio stations in respective markets. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Its strengths lie in:

  • Reach: 92.7 BIG FM is India’s largest FM station with a presence across 45 cities, 1200 towns and 50,000+ villages and a weekly reach of 4.2 crore Indians across the country. Since the launch of its first station in September 2006, 92.7 BIG FM has expanded at a phenomenal pace, launching 45 stations in a record- breaking time period of 18 months (barring Shimla which launched in 2009). The brand is now looking towards expanding in to more markets and geographies.
  • Performance: With its retro positioning being a resounding success, the radio station commands a position of leadership in key metros like Mumbai, Delhi and Kolkata in various parameters like reach, market share and time spent listening. The station also enjoys leadership in more than 30 cities which has enabled it to be the most sought after radio network across the country.
  • Programming: Boasting of impactful programming, the radio network hosts some of the most popular radio shows in the country. Additionally, the radio station also creates locally relevant programmes and capsules to suit the sensibilities of various markets. Some of its tentpole shows include:
    • Suhaana Safar with Annu Kapoor: A resounding success specially in Mumbai and Delhi, the show catapulted the station in these two markets to the No.1 position. Hosted by Annu Kapoor the show now edges towards its 200th episode and takes viewers through an enjoyable ride back in time through ‘Filmi Duniya ki kahi-ankahi kahaniyaan
    • Yaadon ka Idiot Box with Neelesh Misra: Hosted by scriptwriter and ex-journalist neelesh misra, the show is a widely successful radio storytelling format. With an endearing story narrated everyday in the late night slot, Neelesh Misra evokes myriad emotions of the listener in the theatre of his mind.
    • Carvaan-e-Ghazal with Talat Aziz: The out and out ghazal show and the never-heard-before stories behind it related by ghazal maestro and performaer of 30 years Talat Aziz sahab
    • Kuchh Panne Zindagi Ke with Madhurima Nigam: A talk show hosted by RJ Madhurima in which she has a candid chat with a celebrity musician or film personality. Owing to her background (she being Sonu Nigam’s wife), the celebrities featured on the episode tend to talk about the unheard moments of their life in a relaxed setting thus making for unique content for the show.
  • Client Innovation: 92.7 BIG FM has been adjudged the Best Radio Broadcaster of the Year at the Golden Mikes Awards in 2011, 2012, 2013 and 2014. Also 92.7 BIG FM was the Most Awarded Indian radio station at the New York Radio Festival 2013 winning 7 awards, amongst over 30 participating countries.
Larger than Life Network
  • 45 Station Network
  • Leadership in key metros & a strong No. 2 nationally.
  • Weekly reach of over 4.16 crore* listeners
  • Coverage:1,200+ towns, 52,000+ villages

Our hard work has continuously been recognized with numerous awards of national and international repute. The awards that we have won speak for themselves and our constant dedication towards our work.

Radio Business Awards

  • Awards at India Radio Forum 2013 – Winning 9 Awards including Best Creative Campaign at the India Radio Forum 2013
Title Category
Yaadon Ka Idiot Box Best Program Broadcast after 11am (Hindi)
Happy Mornings Best Breakfast Programme / Show (Telegu)
Rosie Massage Parlour Best Community Service Award
BIG Green Ganesha Best Radio Promo – In-House (Kannada)
BIG Green Ganesha Best Creative Campaign
Diwali Best Radio Promo – In-House (Hindi)
Bharat Ka Bioscope Best Radio Programme (Hindi – for non-metro stations)
RJ Balaji's Sound Cloud Channel Excellence in New Media Initiative
Take It Easy Best Programme Broadcast after 11am (Tamil)
  • Creative Abbys at GoaFest 2013 – Only Radio Network to win awards at the Creative Abbys
Award Title Category
Bronze Early Morning Stationality Original Music Score
Bronze BIG Family Jackpot – Diwali Sound Design
Bronze BIG Family Jackpot – Diwali Corporate
  • Golden Mikes 2014
Award Title Category
Bronze Saras Doodh Jingle ‘Best First Time Creative’
Bronze Beam Speed ‘Best on-ground promotion by a single station for a client’
Gold Saridon Film Review ‘Best Radio Media Innovation’
Silver Rongali Bihu ‘Best on-air Promotion by a single station for self’
Silver Kudiyan Di Lohri ‘Best Public Service Initiative by a Radio Station’
Silver Max I-Genius Chhote Geniuses ki Kahaniyan with Neelesh Misra Best Use of Branded content or sponsorship on Radio
Bronze Max I-Genius Chhote Geniuses ki Kahaniyan with Neelesh Misra ‘Best first time effective use of Radio’
Gold Matrimony ‘Best Single Commercial Public Service Initiative’
Gold   ‘Station of the Year’
  • Golden Mikes 2012 – Winning nine awards including Best Radio Broadcaster of the year.
Award Title Category
Gold Rozy Massage Parlor (PSM) Best First Time Innovation
Bronze Visa (Creativity) Best Campaign
Silver Yaadon Ka Idiot Box with Neelesh Misra Most Unique Programming / Concept Ideas
Silver BIG Green Ganesha Best On-Ground Promotion for a single station by a client
Gold Rozy Massage Parlor (PSM) Best On-Air Promotion by a Network of Radio Stations for Self Sponsored by a client
Silver BIG Green Ganesha Best On-Air Promotion by a Single Radio Station for Self Sponsored by a client
Bronze Children’s Day-Twinkle Best On-air Promotion by a Single Radio Station for Self Sponsored by a client
Silver Rozy Massage Parlor Best Public Service Initiative by a Radio Station
  • Golden Mikes 2011 – Winning five awards including Best Radio Broadcaster of the year
Award Title Category
Gold Actor Calling Actor Most Unique Programming Idea/Concept
Silver Yaadon ka Idiot Box Most Unique Programming Idea/Concept
Gold Mohan (PSM) Best Public Service Initiative by a Radio Station or a network
of Stations for self
Silver Short Songs (Save Water Campaign) Best Public Service Initiative by a Radio Station or a network
of Stations for self
  • Most awarded Indian radio station at the New York Radio Festival 2011 -winning 5 awards & making it to 3 final lists, amongst over 30 participating countries
Award Title Category
Silver Radio Winner Hindostaan Public Service Announcement
Silver Radio Winner India Khele! Sports Promotion
Bronze Radio Winner Green Durga Pooja Green Promotion
Bronze Radio Winner Short Songs Public Service Announcement
Bronze Radio Winner RAIN Station Promotion
Finalist Certificate Big Mumbaikar Heroes
Finalist Certificate Hello 927 Program ID
Finalist Certificate No Tension Best Regularly Scheduled Comedy Program
  • Excellence in Radio Awards 2011 - Winning3 awards: Best Breakfast Program/Show (Telugu), RJ of the Year (Telugu) & Best Radio Promo – In-house (Hindi)
  • Shortlisted for Creative Abby at Goa Fest 2011
  • Cannes Lion Gold for Nokia Express activation in 2009
  • RAPA Awards - Best Station Promo of BIG 92.7 FM "Hum Big Hai"
  • IRF Promax Awards 2009 - Won over 15 awards in the last 2 years
  • New York Radio Festival 2009 - 92.7 BIG FM was recognized for its entry being a Finalist
  • New York Radio Festival 2007 & 2008 - BIG 92.7 FM was the only Indian Radio Station to win an award!
  • LINTAS TRUE Award 2007 - Fastest reach build up by a media brand